Solutions for the Marketing
Gladys Carver is responsible for marketing at Miller Ltd. and would like to provide information about products and companies in different ways.
Sample solution: Production of paper catalogs
Miller Ltd. produces a paper catalog of 400 pages once a year. The products are shown on approx. 370 pages, the remaining pages consist of the cover, table of contents and index as well as chapter introductions.
At the beginning, an external graphic designer receives a list of all products that are in the current edition of the catalog are to be included. The clerks provide the product information and photos to the graphic designer on request. There are a up to four correction runs to check the layout, product placements and technical data. Changes are drawn on a paper printout and checked/corrected manually by the graphic designer. The clerks finally transfer all changes to the ERP.
In total, a publication process like this takes almost 6 months. The managing director wonders how catalog creation should work in the future, because many customers also want a category catalog with individual prices. This would have to be done at the same time as the main catalog, however the budget is not big enough for a second graphic designer...
All data that is to appear in the catalog later is held in a product information management system centrally. The clerks continuously enter changes there - this ensures that only up-to-date data appears in the catalog.
The product pages are then published automatically at the push of a button using one or more previously designed templates. Customer-specific prices can also be adopted.
And the graphic designer? He can concentrate on the design of the cover and intermediate pages and edit the output manually after publication. The print template can then be sent to the printer as a PDF as usual.
Sample solution: iPadCatalog with shopping cart function
Marketing Manager Gladys Carver has been looking for long time to find a way to provide all catalogs of Miller Ltd. to the customer cost-effectively and always up-to-date. With three product ranges catalogs in four languages, this is a real challenge. Last but not least, the field service wishes to provide these catalogs to the customer in a convenient way without causing much cost.
With MeDaPro Publish or MeDaPro Fastpage, a catalog document is created, which is converted to a catalog app with the MeDaPro iPad Catalog. Since Ms. Carver wants to publish several catalogs, she chooses the "bookshelf" variant. The Miller Ltd. Bookshelf App is published in the Apple Store. Ms. Carver can conveniently upload new catalog variants there to provide these to the customers.
Sample solution: Create web content on your own
Ms.Carver was asked to maintain the editorial contents of the new website on her own. Carver has no programming knowledge, but knows well with the Internet. The site should contain different categories of information and offer the opportunity to register for a newsletter, which Carver plans to publish every month.
Editorial content that complements the product information can be entered to TradePro CMS conveniently through persons without programming knowledge. The integrated newsletter function allows them to fully independently send a regular mailing to a predefined recipient list.
Sample solution: Make documents available online
The customers of Miller Ltd. order on different channels: from the shop, by phone or fax. Very frequently there are calls if an offer or delivery note can be resent because the original document has been laid. Miller Ltd. has assigned an employee to cope with this but who is planned to do other work in the future.
Miller Ltd. link their internet shop with the ERP seamlessly. So documents that are generated or stored can be visualized in the shop for each customer. The customer can review his orders on the web anytime, no matter whether he placed them by fax, telephone or the internet. Individual order items can be selected from offers and ordered, regardless of the business hours of Miller Ltd..
Sample solution: Catalog on CD
Miller Ltd. supplies technical products to many small craft businesses. Usually their orders are received by fax, because small businesses often have no internet connection. Many orders are preceeded by frequent phone calls due product inquiries. Miller Ltd. is now looking for a better solution, as the order process needs be facilitated for both sides.
Miller Ltd. creates an interactive catalog that can be used without internet connection. It is automatically output from the product information management system as a PDF catalog and written to data carriers (USB memory sticks or CD/DVD disks) - this will not just save time, but shipping costs too.
In addition to the prices, the catalog contains all product information from Miller Ltd., as well as interactive content and a keyword directory. Catalog items can be moved to the order form by a mouse click - the order form can be printed out easily after completion of the information and faxed to the order hotline. So a customer can issue orders conveniently without any internet connection. As a side effect data entry errors when entering orders to the order form manually are avoided.
Sample solution: Quickly translate product data
Marketing Manager Gladys Carver @ Miller Ltd. sells numerous products not just in the German language area, but also overseas and in the far east. "Manual translation of all data is not possible for us for capacity reasons. We would like to work together with a translation office, or access text modules for smaller texts."
With the MeDaPro Translation Manager, Miller Ltd. can now conveniently and quickly translate data into all unicode character-set based written languages. Either she uses the integrated online translation tool from Microsoft to translate words, sentences and long texts at the push of a button. Or Ms. Carver can create translation projects pre-defining scope and content as well as source and target language. This data can be exchanged with a translation office and imported again after the offices work is done.